LOEWE Perfumes shows its support for the Todolí Citrus Foundation

A non-profit organisation whose main objective is to promote the study, awareness and preservation of exceptional citrus plants and varieties.

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Founded by Valencian art curator and horticulturist Vicente Todolí, the Todolí Citrus Fundació boasts impressive gardens located in Palmera, on the shores of the Mediterranean Sea, which are home to more than 400 varieties of trees and citrus fruits, as well as a specialised library and a laboratory dedicated to research into gastronomy and essential oils.

LOEWE Perfumes has partnered with the organisation to support it financially and thus contribute to preserving this unique cultural site as well as the national heritage. And to celebrate the special gathering, the Summer 2024 campaign has been unveiled through the lens of Bobby Doherty, who has captured the fragrances (LOEWE Agua Drop, LOEWE Solo Vulcan, LOEWE Agua Ella, LOEWE 7, LOEWE Aire Sutileza) and Home Scents (Wasabi, Orange Blossom and Tomato Leaves).

LOEWE Perfumes expands the Home Scents collection with the new fragrance ‘Wasabi’.