Loewe presents its new chord with the launch of Aire Anthesis

LOEWE Aire Anthesis EDP is the new fragrance in the LOEWE Botanical Rainbow collection and the brand’s first fragrance composed with the new and exclusive LOEWE Chord.

The LOEWE Chord is a unique and original note, created by the house’s perfumer, Nuria Cruelles, to express the olfactory identity of the brand, characterised by its Spanish ancestry, boldness and free spirit. The accord is based on the distinctive fragrance of Jara – a delicate, yet hardy flower of five white petals, each with a characteristic purple tinge, which proliferates throughout Spain’s rural rocky terrain.

Ambery, deep and woody, this Chord captures the essence of LOEWE’s origin, its vibrant character and its deep-rooted inspiration from nature. Combining notes of pear, peony, sandalwood and rhubarb, LOEWE Aire Anthesis is also fruity, aquatic and floral.

Anthesis’ is the botanical name given, in Latin, to the exact moment of flowering of a plant. Through its name, LOEWE Aire Anthesis opens the door to a future generation of LOEWE Perfumes fragrances composed with the LOEWE Chord, unifying the LOEWE Botanical Rainbow collection under a common olfactory identity.

LOEWE Aire Anthesis joins the iconic LOEWE Aire fragrance family. The family is inspired by the fresh, pure air that surrounds us – elemental, uplifting and vital. LOEWE Aire Anthesis is presented in a translucent glass block-shaped bottle in a soft shade of turquoise blue, featuring an original wooden cap engraved with the brand’s anagram.