This Autumn/Winter 2025 season sees LOEWE and On reunite for a collaboration that redefines the relationship between luxury and technical performance. This new release unveils the Cloudsolo, a limited-edition sneaker that marks a milestone — the first model co-designed by both houses.
The Cloudsolo emerges from a dialogue between LOEWE’s Spanish craftsmanship and On’s Swiss engineering. The spirit of both brands converges in an entirely new silhouette. This launch embodies their shared dedication to movement, design and innovation, extending their aesthetic codes into a space where performance meets contemporary style.
Alongside this debut, the LOEWE × On Cloudtilt makes a return in new Denim Grey and Denim Blue colourways. Its signature sock-like knitted mesh upper, rubber toe cap and branded heel tab further reinforce the collaboration’s visual identity.
In the ready-to-wear field, the Autumn/Winter 2025 collection focuses on high-performance technology tailored to everyday life. These are garments designed for the unpredictability of the urban rhythm — from a flocked anorak that echoes the luxurious tactility of LOEWE’s runway collections to cargo trousers and essential outerwear pieces.
The line-up is completed with core essentials — sports bras, T-shirts, leggings and performance shorts — many featuring a new technical stripe jointly developed by both brands.
Movement, art and urban energy
The campaign, photographed by Ryan McGinley, features the dance company MazelFreten under the direction of Bleunuit, with choreography by Ash Rucker. Shot at the Faculty of Fine Arts at the University of La Laguna in Tenerife, the imagery celebrates the craft of movement, blending art, athleticism and contemporary architecture.
The new LOEWE × On collaboration will launch online with pre-registration on 15 October. From 16 October, it will be available in stores and online with no registration required.
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