L’Oréal Paris to hold its fashion show open to the public at the Paris Opera House

L’Oréal Paris invites us to celebrate women’s empowerment, inclusivity and sisterhood at the Place de l’Opéra, welcoming the brand’s family of spokeswomen, fashion designers and beauty experts, who will come together to make a feminine and feminist statement. In front of the world’s most famous opera house, home of the free-spirited Carmen and the rebellious Juliet, Le Défilé L’Oréal Paris will be a display of extraordinary femininity and exquisite looks. This significant event will be open and streamed live on Instagram, the brand’s website and Roblox.

The brand’s international spokeswomen, a representation of diversity and inclusion, who will take to the catwalk will include Leïla Bekhti, Alia Bhatt, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Luma Grothe, Kendall Jenner, Liya Kebede, Aja Naomi King, Eva Longoria, Andie MacDowell, Aishwarya Rai, Bebe Vio and Yseult. They will be joined by other inspirational women, spokeswomen from different countries and influencers, to convey, all together, a strong message of empowered beauty. Representing Spain, Lola Moreno, known as Lola Lolita, will take to the catwalk for the third time.

In the city of Madrid, the streaming of Le Défilé can be followed on the screens of the cinemas in Plaza de Callao. The brand, in its desire to unite and democratise the world of beauty and fashion, will organise a live viewing that will be accompanied by a giant Eiffel Tower where attendees will be able to take photos. All those who come will also be able to try out the brand’s new products in a space set up by L’Oréal Paris, where make-up artists will show the new trends that will set the tone for the coming months.

And before the fashion show, there will be a surprise in the Plaza de Callao. Are you ready?

We tell you our favourites from L’Oreal Paris.