Louis Vuitton continues to enhance Barcelona's architecture

Captured by Jamie Hawkesworth, the campaign reveals the details of the Cruise 2025 collection.

Following the acclaimed runway show held in Barcelona‘s emblematic Parc Güell last May, the Maison continues its aesthetic conversation with the Catalan capital, paying homage to its cultural richness.

In this way, Nicolas Ghesquière reaffirms his passion for settings that combine nature and architecture with his Cruise collections. On this occasion, the photographer manages to translate the creative director’s vision into a series of images that perfectly integrate the modernist sinuosity of La Pedrera and the vibrant panoramas from the Fundació Joan Miró. The bold patterns and sharp silhouettes of the collection contrast with the architectural details, creating a visual play that is at once classic and avant-garde.

Focusing on both static and dynamic poses, the photographs capture that travelling spirit that defines Louis Vuitton‘s DNA, inviting us on a journey between fashion and architecture, between past and present. The campaign not only celebrates the evocative power of fashion, but also establishes a timeless dialogue between the fashion house’s creations and the iconic settings of Barcelona.