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Louis Vuitton presents its new book: a delight for the senses

The book ‘A Perfume Atlas’ offers an unprecedented exploration of the raw materials that inspire the Maison’s fragrances.

Louis Vuitton presents its new book: a delight for the senses

Louis Vuitton has unveiled its new creation A Perfume Atlas. This book, the first to feature Jacques Cavallier-Belletrud, Louis Vuitton’s Master Perfumer, offers an unprecedented exploration of the raw materials that inspire the house’s fragrances. The book invites you to accompany the creator on his quest for exceptional ingredients across the globe.

The narrator is Lionel Paillès, an award-winning author with extensive experience in perfumery, and the images are by the extraordinary illustrator Aurore de la Morinerie. Both embark on a journey that opens the door to a sensory world of discovery. In addition, Sébastien Zanella’s photographs offer a journalistic dimension to this journey.

A Perfume Atlas is an unusual insight into the intricacies of Jacques Cavallier-Belletrud’s savoir-faire, immersing readers in the mysteries of the most sought-after ingredients of the Master Perfumer’s creations and revealing the secrets of their harvesting, extraction, distillation and blending through more than 200 images of watercolour paintings.

Each page evokes a fascinating world in a sensory journey through the five continents and the treasures of each season. The May Rose of Grass, the lute notes of the Assam of Bagladesh, the bergamot of Calabria… Each ingredient opens the door to a distant horizon, inviting the reader to enter it with its evocative energy and the charm of an immemorial folklore.

Jacques Cavallier-Belletrud travels incessantly from one end of the world to the other in his quest for extraordinary raw materials, forging unique partnerships with growers in the most remote destinations. Each ingredient is rigorously selected and then refined in Grasse and presented at Les Fontaines Parfumées, the Master Perfumer’s workshop, which incorporates it into formulas developed exclusively for Louis Vuitton fragrances.

For a 360-degree sensory experience, A Perfume Atlas is also available in a limited edition set. This exclusive set contains an exceptional case with 45 vials containing the most delicate distillations of selected raw materials presented by Jacques Cavallier Belletrud.

A Perfume Atlas will go on sale on 2 April in all Louis Vuitton shops. The exclusive Perfume Atlas set will be available in selected shops.

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