Louis Vuitton raises price of Neverfull GM in US due to tariffs

Louis Vuitton is adjusting its pricing strategy in the United States. The iconic Neverfull GM has just received a 4.8% price increase, raising its value to $2,200, according to data shared by Bloomberg. The increase comes after the application of a 10% tariff on products imported from the European Union.

This increase is not isolated. Luxury analyst Luca Solca of Bernstein confirms that the French house has applied a 3.6% overall price increase to its handbag line in the US. Although, as the report notes, some pieces were excluded from this adjustment due to their local production in one of the three workshops that Louis Vuitton operates in the country.

Without an official response from the house or LVMH, the move is part of a broader response from the luxury sector to trade tensions. Bloomberg notes that major brands such as LVMH Moët Hennessy Louis Vuitton SE had already announced price adjustments as a means of compensating for the new tariffs imposed by the US government.

However, according to LVMH CFO Cecile Cabanis, these types of adjustments will not follow a uniform logic: each brand and each product will navigate this fiscal reality with a tailored strategy.

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