Louis Vuitton to launch its own makeup line with Pat McGrath

Louis Vuitton is taking a step into the world of beauty with the launch of La Beauté Louis Vuitton, a makeup line that will be launched this fall. At the helm of this sophisticated project is the irreducible Dame Pat McGrath, one of the most influential makeup artists of our time, renowned for her ability to transform and redefine aesthetics at each show.

“After two decades of collaborating behind the scenes at Louis Vuitton shows, it is an honor to take on such a key role in the creation of La Beauté Louis Vuitton. This project is a perfect amalgamation of craftsmanship, disruptive creativity and unprecedented innovation,” McGrath shared. “For me, beauty is not just a product, but a total sensorial experience. What we are creating will take luxury beauty to new heights and new territories.”

Louis Vuitton’s entry into the beauty universe is not fortuitous. For decades, the brand has demonstrated a fascination with cosmetics, evidenced by its iconic vanity cases, meticulously crafted pieces that have accompanied the maison’s collections since its origins. In the 1920s, Louis Vuitton already offered brushes, mirrors and compacts, aiming to make-up live up to its legacy of luxury and refinement. The brand’s first bags were designed not only to carry essentials, but also to stylishly transport the beauty artefacts of the time.

For the maison, La Beauté Louis Vuitton is not just a new category, but an expected evolution, the next logical step on its path towards constant innovation. “La Beauté Louis Vuitton is a natural extension of our dedication to quality, formula and the art of innovation,” said Pietro Beccari, Chairman and CEO of Louis Vuitton. “This new chapter gives us the opportunity to accompany our customers in their everyday lives, offering them both purpose and pleasure, while continuing to celebrate our uncompromising creativity and the heritage that has defined us.”

The debut of La Beauté Louis Vuitton is planned for later this year, with more details on the products to be revealed. A promise to redraw the codes of luxury beauty, taking Louis Vuitton savoir-faire beyond the borders of fashion.

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