London-based brand David Koma has turned up the heat with the launch of its Resort 2025 collection, and who better to headline the campaign than the it girl of the moment, Lourdes Leon. With her intense gaze and magnetic presence, Madonna’s daughter is the undisputed star of the campaign. Deep metamorphosis’ is the central theme of the Resort 2025 collection, which Lourdes symbolises to perfection. The artist is an icon of personal and professional transformation. Her ability to reinvent herself and challenge the norms makes her the perfect muse for the collection.
“Lourdes really reflected the metamorphosis that inspired the collection, transforming both her body and her look with her dynamic movements,” explains Koma, adding: “She embodies authenticity and has an unapologetic sense of self-expression, which is incredibly inspiring. She is the perfect representation of the Koma girl, a complex character who is tough but sensual, free but controlled, and youthful but mature. Watching her move as a professional dancer on set was mesmerising; she looked sophisticated and elegant while exuding an almost animal grace.”
Lourdes Leon embodies ‘deep metamorphosis’, becoming the perfect symbol of David Koma’s vision for this season. Lourdes’ style, known for its boldness and authenticity, perfectly complements David Koma’s vision. In the campaign, Leon wears everything from tight dresses with fringe detailing, to asymmetrical, see-through dresses and even leather shirts and skirts, symbolising another step in the transformation process. His ability to embrace and redefine these styles reflects the essence of evolution that inspires the collection.
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