The campaign celebrates the iconic silhouette through a tribute to contemporary culture and creativity.
Converse continues to reinforce its position within its community through a 30-second short film starring style icons Charli XCX, Tyler, The Creator, Lil Yatchy and Alexis Sablone. A tribute to authenticity and the power of self-expression, each character expresses their love for Chuck Taylor‘s while reflecting on their own creative journeys.
The message is clear: ‘Go Do That’, an invitation to action and to let your imagination run wild.
This campaign adds to a series of strategic moves by the sports giant, which includes collaborations with renowned figures and prominent designers such as Billie Eilish, Alex Consani, Dilara Findikoglu or Chet Lo, whom it joined during this latest edition of London Fashion Week, presenting attractive and innovative silhouettes.
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