In the ever-evolving fashion landscape where countless trends emerge and disappear every season, one womenswear brand has carved a niche for itself in the wardrobe of it-girls. Founded in 2022 by Argentine designer and Central Saint Martins alumna Lucila India Safdie, the London-based brand has become a favourite of stars and artists such as Devon Lee-Carlson, Alex Consani, Chloe Cherry, K-Pop girl group New Jeans and American musician Sexyy Red.
From the films of Sofia Coppola and the photographs of Elaine Constantine to the writings of Joan Didion and Sylvia Plath, the way in which these creative women portray their female characters inspires each of the designer’s launches. Each piece is meticulously selected, with garments that are as eclectic as they are coherent, as bold as they are timeless. It is this unique combination of couture sensibility and streetwear codes that has captivated Devon Lee Carlson, making her one of the brand’s most loyal fans.
The brand’s aesthetic fits perfectly with the personal style of the Californian model and businesswoman, who has managed to position herself as a style reference among the new generations. Lee Carlson perfectly embodies the codes of this London brand: bold, unpredictable and unfailingly chic.
At a time when fashion can be defined as ephemeral, Lucila Safdie’s designs are a testament to the enduring power of individuality and artistic expression, positioning herself as a brand that perfectly captures the spirit of the modern it-girl. As the fashion label continues to grow, it remains anchored in a clear vision: to create meaningful pieces that inspire and empower women. With muses like Devon Lee Carlson, Lucila Safdie not only sets trends, but defines a new era of fashion.
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