Lululemon presents its new Winter Train Campaign 25 collection, a proposal that transfers technical performance into the realm of style and attitude. Inspired by the concept of “YET” — that space between challenge and achievement — the collection focuses on personal growth and the strength that comes from conscious movement.
The campaign once again features seven-time Formula 1 World Champion Lewis Hamilton as its lead figure. He is joined by strength and performance training athlete Kayla Jeter, and fitness athlete and content creator Amotti. Three different profiles that share the same vision of training, rooted in discipline, consistency and the connection between body and mind.
Designed for demanding training sessions and an uncompromising active lifestyle, the collection embraces clean silhouettes and high-performance fabrics. The garments move naturally with the body and prioritise freedom of movement.
Among the key pieces are the new high-rise Wunder Train™ No Line leggings. They are made with Everlux™, Lululemon’s fast-drying fabric, and feature a no-front-seam design. This construction enhances comfort, boosts confidence and delivers a clean fit with a minimalist, contemporary aesthetic.
Functionality beyond the gym
The collection is completed with bras, jackets and trousers that balance functionality and design. Ultra-breathable, fast-drying materials and technical finishes, designed for high-intensity training, come together in lightweight layers, relaxed volumes and functional details. The result is a versatile sports wardrobe that connects seamlessly with today’s lifestyle.
“YET” as a shared philosophy
The presence of the brand ambassadors reinforces the authenticity of the collection. Lewis Hamilton embodies the “YET” concept through excellence and consistency. His career represents a continuous pursuit of evolution, where performance and style coexist. Hamilton and Lululemon share the belief that conscious movement unlocks human potential.
Amotti, meanwhile, represents a new generation of conscious training, where strength, discipline and control of movement prevail. Kayla Jeter has established herself as a reference in functional training, standing out for her focus on power, technique and confidence.
With Winter Train Campaign 25, Lululemon reaffirms a vision shared with its ambassadors: creating garments that empower those who train to go further, both inside and outside the gym. An invitation to keep moving forward, even when the goal has not yet been reached.
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