lululemon reinterprets denim in ‘EasyFive’

The essence of the proposal lies in Utilitech™ Twill, a cotton blend fabric that outperforms conventional denim.

lululemon reinterprets denim in ‘EasyFive’

The Canadian brand rewrites the language of classic denim from the perspective of performance, textile innovation and, of course, design.

‘EasyFive’ was created with a clear premise: to preserve the timeless aesthetic of traditional jeans while elevating the wearing experience to a new standard of comfort. Available for men and women in five modern silhouettes, this new model combines structure and flexibility with a naturalness that surprises from the very first moment.

The essence of the proposal lies in Utilitech™ Twill, a cotton blend fabric that surpasses conventional denim thanks to a construction that maintains a structured feel but incorporates just the right amount of elasticity to allow for real freedom of movement. Inside the waistband is soft Ultralu™, which adds an extra layer of softness that transforms the experience from within. A detail that is almost imperceptible to the eye, but decisive in everyday use. What’s more, its easy-care fabric comes out smooth and wrinkle-free straight from the tumble dryer.

Available in five cuts and a wide range of classic colours, ‘EasyFive’ adapts to different styles and preferences without losing consistency.

At a time when functionality is becoming the new luxury, lululemon proves once again that performance is not limited by style. “EasyFive” is a versatile garment that fits into any context, from day to night, from work to the weekend.

Visit the official website and discover all the details.

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