LVMH invests in Swedish brand Our Legacy

The investment, made through LVMH Luxury Ventures, the luxury giant’s venture capital arm, has not been disclosed in financial terms, but reinforces the conglomerate’s backing of high-profile emerging brands. Founded by designers Jockum Hallin, Cristopher Nying and Richardson Klarén, Our Legacy stands out for offering ‘classic garments from your grandfather’s wardrobe’ for modern times, fusing nostalgia with contemporary vision.

The move follows on the heels of a similar investment in Aimé Leon Dore in 2022, cementing Our Legacy as the second menswear brand to receive LVMH backing in recent years. Among its previous bets, LVMH Luxury Ventures has also backed names such as Gabriela Hearst and Stadium Goods, showing its commitment to brands with a distinctive proposition in the world of accessible luxury.

The rise of Our Legacy is palpable: in the last financial year, the brand achieved €40 million in sales, an impressive increase on the previous year’s €30 million. This capital injection is not only aimed at boosting its growth, but also at strengthening its global presence, with new projects and openings planned in key cities such as Paris, New York, Los Angeles, Shanghai, Tokyo and Hong Kong. In 2025, the brand plans to open its first flagship shop in Paris.

Despite its success, Hallin stresses that the investment is not in response to an immediate need for liquidity. ‘Our revenue figures have doubled for three consecutive years, and we have solid profitability,’ said the co-founder. ‘The investment is about looking to the future and building the next era for the brand.’ Julie Bercovy, chief executive of LVMH Luxury Ventures, was equally enthusiastic, noting that Our Legacy represents ‘the epitome of the “cool” movement’.

Our Legacy’s future looks brighter than ever, and, according to Hallin, LVMH’s backing will not change the brand’s identity. ‘We’re not going to stop doing what we do,’ he says, noting that many of their best-selling products today are pieces they introduced years ago. The investment will go towards ‘special projects, creative narratives and attracting key talent’ to further strengthen its internal structure and expand its international presence.