At the same time it unveils its latest launch: the Lipglass Air.
The ‘Born Famous’ campaign, starring one of the most iconic it-girls of recent times and her mother, stands as a move as clever as it is provocative. In it, MAC Cosmetics presents a new version of Lipglass that promises what many have dreamed of and few have achieved: a non-sticky gloss.
This is reaffirmed by the tank top with the phrase ‘Stop Being Sticky’ worn by Amelia, a direct and nostalgic reference to Paris Hilton‘s ‘Stop Being Desperate’. Zaya Wade and Francesca Scorsese, two of the best-known nepo-babies on the international scene, join the proposal.
With a crystalline finish and a wide range of shades – Zephyr, Aesthethic, Snobbish and Instinct – this product is MAC‘s answer to a market that craves effortless beauty.
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