She thus became the brand’s first female ambassador.
The content creator who has conquered the world with her spontaneity and sweetness, is now the undisputed star of the Pre-Fall 2025 “SUMMER CAMP” campaign, where she captures the spirit of summer and unveils the new styles of the Danish brand.
Taking the concept of summer camp to another context, the proposal invites Madeline to practice different outdoor activities such as hiking, climbing or kayaking, with a subversive touch. And the aim is none other than to inspire “a moment of pause” that we all long for during our holidays.
Scroll through the gallery above and discover the official images where you can see some of Samsøe Samsøe‘s key pieces such as the Sadover striped polo shirt and new designs in the form of workwear style jackets, mini skirts and shorts.
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