Prada presented Paradigme at Solo Gallery, Madrid. A night of green light, rhythm, and attitude to redefine contemporary masculinity through its new fragrance.
Last night, the Italian house gathered a selection of leading figures from the Spanish creative scene. Among the attendees were Omar Ayuso, Fernando Lindez, Martiño Rivas, Denisse Peña, Sergio Momo, Diego Domínguez, Joan Pala, Sergio Bex, and Andy Waak, among many others. Each of them interpreted, in their own way, the idea of fluid and sophisticated masculinity that Prada proposes.
The atmosphere was notable for its green lights, geometric designs, and an installation playing with Prada aesthetics. Music was provided by DJ Therealogjuan. In addition, the space included an olfactory experience, an immersive “cinema room” screening the campaign film, and a selection of cocktails.
Prada Paradigme
Paradigme challenges traditional perfume structures with an inverted pyramid. The base notes emerge first: amber woods, Peru balsam, and guaiac wood. Then come the freshness of Calabrian bergamot and Bourbon geranium. Resulting in a natural balance between the classic and the disruptive.
Fronted by Tom Holland, the fragrance does not impose a narrative of masculinity. Rather, it opens one. Prada defines it as “a harmonious tension between strength and delicacy.” Above all, it is perceived as an attitude, moving without asking for permission.
The design of the Paradigme bottle follows the same principle. Tactile minimalism, green gradient glass, and an inclined triangle that seems ready to move. In addition, it reinforces the sustainability of the line with a refillable system that reduces material use.
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