Mahou explores new flavors with its Mahou Rosé proposal

Mahou presents Mahou Rosé, a new proposal that has been launched in response to current trends, helping to boost beer culture in Spain.

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The new rosé lager beer, with a bright appearance and fresh aroma of red fruits, seeks to appeal to all types of palates in order to further develop the beer culture in Spain. Mahou focuses on implementing new consumption occasions by promoting quality encounters between people: Mahou Rosé is born to vindicate shared enjoyment.

With the aim of continuing to dominate the beer area, Mahou expands its range of products with this more refreshing option with a lower degree of bitterness than a conventional beer. It reinforces its innovative positioning, while continuing to enhance its traditional flavors.

“The launch of Mahou Rosé demonstrates our ambition to develop new segments that everyone can enjoy and that, at the same time, respond to the tastes and preferences of our consumers. We have a demanding public that asks us to be at the forefront in the development of new proposals,” explained Emmanuel Pouey, Chief Marketing Officer of Mahou San Miguel. “We are convinced that this launch will win over both the most beer-loving palates and those less initiated in the category, thanks to the unexpected taste of Mahou Rosé: with fruity and very refreshing touches, perfect for any beer moment”.

Mahou Rosé is on sale throughout the month of May nationwide in the Food and Hospitality channels and in the ecommerce Mahou San Miguel Store, in bottle and 33 cl. can format.