On its 100th anniversary, the Roman House has decided to pay tribute to those who give everything without asking for anything in return: mothers.
Impeccable craftsmanship, family tradition and a relentless pursuit of aesthetic excellence. Mamma Baguette brings together the essence of Fendi while maintaining the House‘s relationship with feminine power, represented through figures such as Adele Fendi, founder and matriarch of the dynasty; or her granddaughter Silvia Venturini Fendi, current artistic director and mastermind behind some of the most desirable pieces.
This SS25 season, Fendi dives into a reinterpretation of its most revered classics. The Baguette, the Pekaboo Soft Small and the Fendigraphy are reborn in a palette of soft tones – from matcha to light grey, sage to a selection of whites – constructed in new materials that further elevate their iconic identity. The Mamma Baguette, however, is the centre of attention.
First presented at the end of the last century as the most generous and maternal version of the Baguette, this edition is now wider, taller and more enveloping. Crafted in soft nappa leather and presented in neutral and pastel colours, it is a delight in terms of aesthetics and functionality. It has been designed to conquer those mothers who deserve everything, with special editions that include three-dimensional embroidery replicating the delicate Fendi Flower Bouquet, suede options, mesh with micro beads…
Every detail, every stitch, pays tribute to feminine heritage.
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