Mango continues to develop its homeware division with the announcement of a second stand-alone Mango Home store in Barcelona. Scheduled to open before the end of 2025, the new store reinforces the brand’s growth strategy in this segment and confirms its commitment to building a dedicated retail network for the line.
The store will be located in L’illa Diagonal, one of the city’s key retail hubs, and will span more than 240 square metres. Like the first Mango Home store—opened last April at 586 Avenida Diagonal—it will follow the “New Med” store concept. This format, inspired by a Mediterranean home, aligns with the brand’s design guidelines and aims to deliver a shopping experience consistent with Mango’s Mediterranean identity.
According to the company, this second opening marks another step in the consolidation of Mango Home, the fifth line within the Mango ecosystem. Since its launch in 2021, the home division has tripled in size and is now available online in 34 markets, with a particular focus on Europe and the United States.
This new store opening falls under Mango’s 4E Strategic Plan for the 2024–2026 period, which outlines goals including reaching €4 billion in global turnover and opening over 500 new stores. Within this framework, the development of a dedicated physical retail network for Mango Home is considered a key driver of the company’s projected growth.
The company continues to highlight the importance of physical stores as a direct point of contact with customers and reiterates its commitment to expanding its retail footprint. In addition to the two stores already planned for Barcelona, Mango is preparing further Mango Home openings in Madrid, Zaragoza, and Bilbao.
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