Mark Zuckerberg could become co-owner of Supreme

Meta and Mark Zuckerberg are interested in investing 5% in Essilor Luxottica, after the US group announced the $1.5 billion purchase of Supreme. Both companies preferred not to respond to the rumour, but since the news broke, Meta has risen by one percentage point on the stock market, while the French-Italian group by six. If true, it could mean an unexpected turnaround in their business careers. Is this a new era in streetwear fashion?

As Essilor Luxottica CEO Francesco Milleri stated a few days ago, the updated version of the Ray-Ban Meta smart glasses launched last October has been a huge commercial success, selling more in just a few months than previous launches in recent years. The Financial Times has fuelled the rumours, suggesting that EssilorLuxottica wants to ‘launch a new version of Supreme smart sunglasses in partnership with Meta, to reach younger consumers’.

Until a few years ago, Mark claimed to always wear the same look to minimise ‘decisions made during the day’, now he is seen in outfits that follow anything but the quiet luxury trend he was accustomed to. Lately he’s been wearing oversized clothes, jewellery, a more casual hairstyle, reminding us of Kanye in 2016 with the Overland sheepskin coat. A look that X immediately compared to the viral photo of a monkey that got lost in an IKEA in Toronto in 2012.