Maui Jim x Oracle Red Bull Racing: Taking F1 performance to the next level

Maui Jim and Oracle Red Bull Racing announce a new collaboration that will build on the strong foundation formed by the Maui Jim and Red Bull Global Sports partnership that began in 2024. This collaboration marks an exciting new chapter in a shared journey through sport and performance. Beginning with the 2025 Formula 1 season, Maui Jim will provide its renowned eyewear technology to the entire Oracle Red Bull Racing team.

As the eyewear supplier to eight-time world champion Oracle Red Bull Racing, the team’s drivers, technical and support staff will wear Maui Jim merchandise throughout the global race calendar, bringing a unique combination of style, performance and protection to Oracle Red Bull Racing’s 21st season on the Formula 1 grid.

Starting in Hawaii in 1987 and now part of the Kering Eyewear portfolio of brands, Maui Jim shares Oracle Red Bull Racing’s spirit of innovation and ambition. Without losing its Hawaiian essence, Maui Jim has become a premium brand renowned internationally for its polarized sunglasses that combine cutting-edge lens technology with a vibrant and distinctive design.

With a constant focus on innovation, Maui Jim’s PolarizedPlus2 lenses set the brand apart. This pioneering technology offers exceptional glare reduction, unrivaled UV protection and increased color vibrancy, bringing the essence of Hawaii to the Formula 1 paddock and making Maui Jim sunglasses the ideal choice for driving in any situation, ensuring a clear and comfortable viewing experience on the road.

Maui Jim and Oracle Red Bull Racing are united by their shared commitment to creativity and excellence. Just as Oracle Red Bull Racing seeks to push the boundaries of engineering and performance on the track, Maui Jim ensures its products deliver clarity, comfort and proven results. This collaboration reflects the synergy of two global leaders who understand that true success lies in attention to detail, innovative advancements and a vision for a brighter future, on and off the track.

Winter tastes like vanilla with Red Bull.