Presenting his bold project that challenges the norms of conventional design.
From April 8 to 13, and in collaboration with Cinema Parentesi, Ortica Studio and Cecilia Casabona, Mayrit will join the group exhibition ‘A Drifting Loop’: a proposal that reinterprets the forgotten narratives that have been part of Milan‘s cultural landscape.
This exciting project, which highlights emerging design, dives deep into the hidden history of the Italian city, highlighting forgotten waterways and marginalized narratives that have been silenced in the global design landscape. The event, composed of a mix of film, exhibition and experimental design, is presented as an act of resistance against the cultural centralization that defines the design universe in Milan.
In this way, the main metaphor of ‘A Drifting Loop’ is water. The concept of ‘andare alla deriva’ (drifting) becomes a symbol of the precariousness inherent in the world of design, alluding to the constant challenges faced by designers. In this scenario, a series of objects that were never finished, never marketed or simply never materialized, come to life within a speculative narrative.
The exhibition, which will be held at Ortica Studio, will show these objects not only as pieces of the film, but as catalysts for reflection. The goal is to illuminate what has remained hidden, almost forgotten, in the history of design, through different artists such as Tellurico, Gaia D’arrigo, Stefania Ruggiero and Alejandro Cerón.
In addition, Mayrit‘s presence in this edition of Milano Design Week is extended with the pop-up ‘Cartina Lunga’, an inverse experience by Evade House and Erotocomatose. In it, design merges with fashion, performance and narrative, giving rise to a space where interdisciplinarity and experimentation take center stage.
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