Loewe returns to the MBFW Madrid runway after nearly three decades of absence. It will not do so with a fashion show, but through an activation in the new contemporary craft space at Cibelespacio. There, it will share the spotlight with brands such as Castañer, Sybilla, and the Craft Association. The area will bring together brands that have made craftsmanship a core part of their identity, with live demonstrations and activities open to the public. The goal is clear: to highlight craftsmanship as a living heritage and as a driver of more conscious fashion connected to its territory.
MBFW Madrid also confirms the complete renewal of the Ego committee, the platform supporting young talent. This circuit will celebrate its 20th edition in February 2026. The new members include Alejandro Gómez Palomo (Palomo Spain), Marc Forné, Joana Bonet, Josie, and Luca Guarini, along with profiles linked to brands and international media. The committee will not only select emerging designers but also support their careers and foster an environment of dialogue and visibility.
These measures are part of the strategic plan announced in recent months. Among them, a new visual identity, a renovated digital platform, agreements with Casa Decor, the inclusion of international guest designers, and the creation of a second runway for alternative formats.
With all these changes, MBFW Madrid aims to consolidate itself as a platform of support and a global showcase for Spanish fashion.
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