McDonald’s expands its universe with a new galactic restaurant based on its alien ‘CosMc’

This new concept, which revolves around its alien mascot, continues the fast food chain’s trend of nostalgic ‘come backs’, following other activations such as the launch of its Grimace-inspired burger and milkshake.

McDonald’s is now entering another dimension with this new restaurant inspired by CosMc, an obscure character retired from McDonaldland in the 80s, who now becomes the protagonist of this restaurant, which, after almost a year since its opening was unveiled, stands on the residential fringes of Chicago.

A space menu

The restaurant, which takes its name from the alien character that appeared in the fast food chain’s ads in the 80s and 90s, will include the fast food chain’s classics alongside a range of ‘spacey’ options such as chai frappes, pear slushies, turmeric spiced lattes and berry lemonades. Also spicy cheese sandwiches and a tomatillo slider, among other foods that will lead diners to their ship’s tables. In other words, ‘[A] whole new menu of items we’ve never seen before’, as expressed by user Iman Jalali who unveiled the images on the X platform.

Another new feature comes with the breakfast menu, which will be extended throughout the day. McDonald’s is famous for its strict 10.30am cutoff time for that experience, but now CosMc’s will fulfil the public’s fantasy, offering them a Sausage and Egg McMuffin, for example, at 4pm.