Starting 12 August, McDonald’s brings back the McDonaldland universe through a limited activation that includes a new menu and several product collaborations. The McDonaldland Meal will be available for a limited time only. It features a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, and a secret-flavoured shake. The Mt. McDonaldland Shake is inspired by the retro aesthetic of the brand’s iconic volcano, with lava-blue and cotton-candy-pink tones.
Each meal comes with a collectible tin, including postcards, stickers and graphic material centred around classic characters such as Ronald McDonald, Grimace, and the Hamburglar.
Alongside the menu, McDonald’s has partnered with Pacsun and Away to launch a capsule collection that brings the McDonaldland visual universe into apparel and travel accessories. The offering draws on the brand’s graphic archive, which debuted in the 1970s, and aims to channel nostalgia through both utility and commerce.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram