Barcelona’s luxury scene has a new protagonist. MESDYVEN, the brand founded by Swiss-Albanian designer Manuel Krasniqi, makes its debut with Winter 25, a collection already generating buzz — and appearing on red carpets — thanks to its technical, emotional and sharply contemporary vision of fashion. Fronting the campaign is Jessica Goicoechea, photographed by renowned Spanish fashion photographer Xavi Gordo, shaping the first visual chapter of a universe set to claim its place on the international map.
A brand born from friction and identity
MESDYVEN draws its strength not from aesthetics alone but from conflict. Krasniqi, born in Lucerne to an Albanian family, grew up between two opposing cultural realities: the stability and structure of Switzerland, and the emotional intensity, tradition and sense of community of his roots. This tension — belonging versus transforming, restraint versus release — has become the conceptual backbone of the brand.
His journey, which includes experience at VETEMENTS, within the Parisian fashion scene, Massimo Dutti and Ze García, now crystallises into a language where technique meets contemporary storytelling. Alongside him stand two key partners: Sandra Gutiérrez, an expert in luxury retail, and Dubravka Matic, an architect and operations lead, together shaping a global vision from day one.
“MESDYVEN was born from the tension between belonging and transforming. I design from intuition, from clarity,” Krasniqi explains.
Winter 25: structure, emotion and presence
The collection is built around precise volumes, sharp tailoring and a contemporary reading of classic sartorial codes. Far from minimalism, Winter 25 finds its balance between rigour and vulnerability.
Reconfigured tailoring
Cropped blazers with defined shoulders and sculpted silhouettes are paired with high-waisted trousers and skirts crafted in cool wool and soft flannel. Traditional tailoring techniques meet functional reinterpretation, featuring integrated pockets, clean lines and a construction that allows drape and structure to coexist.
Outerwear with character
MESDYVEN’s outerwear stands out with bomber jackets — in wool and croc-effect leather — where the oversized cropped cut becomes a signature gesture. Military-inspired details, such as functional shoulder tabs and high-set pockets, reinforce an urban, sophisticated universe.
The double-faced shearling jacket, already worn by personalities like Gabriel Guevara, is the collection’s true star item, featuring biker construction, zipped cuffs, controlled volume and a commanding presence.
Knitwear as refuge
Designed as a counterpoint to the mist and cold that define the campaign’s atmosphere, the knitwear is crafted from cashmere and wool blends with unconventional patterns. Firm, warm and balanced silhouettes support the emotional narrative of the collection.
The structured shirt
The proposal is completed with a cotton twill shirt featuring exaggerated proportions, structured collar and cuffs, and a cropped cut that reinforces the brand’s identity. Embroidery on the collar and pocket serves as a signature of belonging.
MESDYVEN, a new language in the making
The brand emerges within a saturated landscape that nonetheless craves authentic storytelling. MESDYVEN does not aim to replicate existing codes; instead, it proposes an intimate, urban and sophisticated language built equally on technique and emotion. A debut that is solid, coherent and already validated by industry attention and red-carpet visibility.
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