Miista is back, and it’s back in a big way. The brand presents a campaign that not only celebrates its most iconic silhouettes—Asia, Miri, and Brenda—but literally transforms them into art. The premise? To explore what it means to be an icon, and how a piece can transcend the everyday to become a symbol.
Far from clichés and obvious narratives, Miista’s new offering transforms its three most iconic models into 3D sculptures—imposing, undeniable, immortal—and places them in the heart of East London. Amidst the everyday grayness and the rush of a Monday morning, the brand zooms in on its community.
The reaction from those around them is immediate: glances, silences, questions. Between admiration and confusion, Miista proposes a necessary pause. A moment of contemplation amidst the daily noise. Because yes, walking in style can also be an act of resistance.
This campaign coincides with the relaunch of Miista’s official website—cleaner, bolder, more them—and serves as a visual statement of what the brand has always been: an ode to design with character, to footwear as a form of expression, and to those pieces that don’t follow trends, they dictate them.
The Asia, Miri, and Brenda silhouettes have never looked so powerful. Have you chosen your icon yet?
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