Minji from NewJeans is Chanel’s new ambassador

Chanel has just selected Minji from NewJeans as a global ambassador for its fashion, beauty and watch categories.

The news came via NewJeans‘ official Instagram account, where a series of images were posted showing Minji posing in a Chanel total look and some of Chanel Beauty‘s top products.

With this appointment, Minji joins the list of collaborations between major luxury brands and K-pop artists. This is the case of Hyein, global ambassador for Louis Vuitton, Hanni for Armani Beauty and Danielle for Burberry.

And speaking of great collaborations… Did you know that Rosalía and Coca-Cola celebrate the transformative power of music in their latest work?