W Hotels presents ‘Hotel Tales’, its new documentary-style series full of glamour, authenticity and a touch of irreverence, where some of the coolest celebrities of the moment – such as Chloë Sevigny, Ziwe and Miranda Makaroff – open the doors of their most epic experiences in the brand’s most exclusive hotels. A visual game that makes you feel the magic that happens when art, culture and style meet in the perfect space.
Written by Pat Regan, the mastermind behind the Hacks series, ‘Hotel Tales’ is not just a brand campaign. It’s a statement of principle: W Hotels knows what it means to live unfiltered, uncensored, with stories that can only happen on its premises. Each episode is a fragment of reality elevated to the epic, where the everyday becomes pure magic.
In the opening episode, Chloë Sevigny sets foot in the newly renovated W New York – Union Square to prepare for a new role. ‘Coming back to this hotel after so many years has been amazing. It’s like the past meets the future in one place,’ says Sevigny.
In another episode, Miranda Makaroff has her own magical encounter at W Hollywood. What starts as a simple room service meal turns into a romantic story full of surprises. Meanwhile, Ziwe, the queen of acid humour, takes us to W Nashville to document her ‘cowboy era’, capturing the essence of unpredictability in a night full of madness and style.
For George Fleck, senior vice president of the brand, there is no doubt: ‘At W Hotels, our spaces are canvases where self-expression and authenticity meet. Our mission is to capture those bold, unfiltered moments that define the energy and individuality of our guests’.
Since its first opening in New York in 1998, W Hotels has been much more than a hotel chain: it has been a space where creativity, fashion and culture come together. With nearly 70 properties globally, it continues to be the place where the epic happens, where every stay becomes a unique experience.
Episodes of ‘Hotel Tales’ are available now on Instagram and TikTok, with more surprises planned for 2025. If you love the authentic, the fun and the unique, you can’t miss these stories that elevate the concept of what it means to live an unparalleled moment.
Are you ready to enter the W universe?
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