Miu Miu and L’Oréal are up to something

Are we about to witness a new encounter between luxury and beauty?

Miu Miu and L’Oréal have just signed a long-term global licensing agreement to offer an exclusive range of luxury beauty products, including fragrances. The union is part of the beauty giant‘s Luxe division, and is scheduled to launch in 2025.

“Over the past few years, we have successfully established a very strong partnership with the Prada teams. Now, we are delighted to welcome Miu Miu and to unleash together its extraordinary beauty potential. With its unique positioning, fuelled by boundless creativity and experimentation, the fashion house will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our global leadership in fragrances,” says Cyril Chapuy, President of L’Oréal Luxe.

And speaking of beauty… Did you know that Beyonce is launching her own hair care brand?