Miu Miu and Prada battle to be the most desirable brand of 2024

The brands led by the great Miuccia Prada are competing for the crown in the first quarter of the year according to the Lyst Index.

While Prada closed 2023 as the hottest brand, its little sister Miu Miu has managed to snatch the top spot -again- and keep the battle alive. The brand’s online searches have increased by 8% since the start of 2024 and its year-on-year growth has risen by 57% due to its preppy designs that quickly went viral and its exclusive footwear collaborations with New Balance.

LOEWE, which led the second quarter of 2023, settles for third place followed closely by Bottega Veneta. Surprisingly, Saint Laurent climbs to fifth position after its surprise show during Paris Fashion Week and Balenciaga recovers from controversy and declares itself as the celebrities’ favourite brand, moving from 12th to eighth.

Finally, Jacquemus, Moncler and Diesel are slowly moving down the rankings. Visit lyst.com and find out all the details about this Q1 2024.