Miu Miu reclaims top spot in the Lyst Index

This is according to the platform, which has ranked the most popular brands and products in the last quarter of 2024.

The brand led by the great Miuccia has been the undisputed star of the year, topping the Lyst Index in three of the last four quarters, and its sister Prada has remained in the top three most popular brands.

However, it’s not just the big luxury houses that dominate the industry: 2024 has shown that brands such as Coach have made a significant resurgence. With an impressive jump of 10 positions, the New York-based brand is now the fifth most popular thanks to the hype created among Gen Z in recent months, increasing its year-on-year demand by 332%. Its Brooklyn bag and adorable cherry-shaped charms have been essential parts of this renaissance.

Another name that has gained prominence is UGG, occupying the tenth position in the ranking thanks to the fact that the UGG Classic Ultra Mini Boots have been the second most searched product. A 358% growth in demand has been fuelled by TikTok users in particular.

COS has also resonated strongly in recent months, entering the list of best-selling brands for the first time. This is due to the success of its cashmere jumper that went viral.