Miu Miu opens the festive season with its new Holiday Campaign 2025. The house turns the holiday spirit into an exercise in style, reaffirming its vision of femininity, irreverent, delicate and thoroughly contemporary. This collection reinterprets classic winter codes and transforms them into a language of its own.
The proposal aims to “uplift and empower”. For this reason, it leaves behind traditional festive aesthetics and opts for a bolder wardrobe. Provocative micro-shorts, crumpled satin, stoles and voluminous jackets take centre stage. The silhouettes are built through layering, contrasting textures and a dialogue between the intimate and the public that defines Miu Miu.
Bias-cut satin dresses and slips are key pieces in the collection. They feature lingerie-inspired details, bows, flowers and ribbons that reinforce the brand’s coquettish universe. The offering blends delicate pieces with more utilitarian elements to create constant contrast.
Footwear moves between comfort and elegance. The selection includes soft moccasins, loafers and ballerinas, as well as ultra-flat nylon trainers, patent pumps and kitten heels designed for any festive occasion.
Bags reclaim a leading role. Iconic models such as the Wander, Arcadie and Pocket Bag return in aged leathers and seasonal shades, including vibrant pinks and deep reds. The Beau, Solitaire, Pochette and Backpack designs also make a comeback, all with a more ornamental approach.
Miu Miu Custom Studio returns
This season marks the return of the Miu Miu Custom Studio. The space allows trainers and bags to be transformed into unique pieces through pins and special accessories.
With the Holiday Campaign 2025, Miu Miu presents a selection that functions as a true Christmas wish list. Each piece invites the wearer to play, reinterpret and celebrate fashion with total freedom.
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