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Miuccia Prada and Raf Simons welcome us to the new reality of Prada

An ode to surrealism and an invitation to look closely at each and every detail that, at first glance, seems simple, but if you analyse them closely you can discover new, much more dynamic perceptions.

Miuccia Prada and Raf Simons welcome us to the new reality of Prada

A discourse in which the imaginary world intermingles with contemporary notions of reality and encourages us to question everything we perceive.

On Sunday, the Fondazione Prada became a kind of magical portal connecting the real world with an imaginary universe where nothing is what it seems. An ode to surrealism and an invitation to look closely at each and every detail that, at first glance, seems simple, but if you analyse them closely you can discover new, much more dynamic perceptions.

At the bottom of the catwalk, high up in the right-hand corner, stood a mysterious white hut connected by a bridge from which the models emerged one by one, unveiling the SS25 offering from the acclaimed creative duo of Miuccia Prada and Raf Simons. Knitwear in the form of v-neck jumpers, cardigans and short-sleeved polo shirts in vibrant colours were paired with trousers in more subtle shades of the house’s sartorial heritage, while shirts were twisted at the bottom of the back and cropped to offer new cuts that fit the torso.

Some of the most relevant designs in the collection made reference to the passage of time through leather and aged finishes, with exaggerated proportions and glossy finishes. This is the case of the leather trench coats, hooded sweatshirts and oversized handbags. Also celebrated is the art of Bernard Buffet, whose expressionist works took over T-shirts in the form of colourful graphics.

Welcome to Prada’s utopia, where freedom, optimism and youthfulness are in the air.

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