Mó and EVADE HOUSE bridge the gap between design, technology and sustainability

Innovation returns to MBFWMadrid with a proposal that redefines the concept of avant-garde.

The emerging designer, through the Mó x New Talent 24 competition, has managed to fuse design, artificial intelligence and biomaterials to revolutionise the world of accessories. This collaboration, which unites Multiópticas with EGO, once again highlights the brand’s commitment to fashion, young talent and sustainability, three fundamental pillars that mark the future of the industry.

At the heart of the collaboration is the use of artificial intelligence to design and transform the eyewear into an accessory that not only makes a statement of style but also of environmental awareness. This innovation seeks to replace conventional plastics with alternatives that are inspired by nature, offering a perfect harmony between functionality and environmental friendliness.

‘My goal is that these glasses not only captivate and seduce you, but also invite you to experience a new social vision where design, technology and nature intertwine to build a more conscious and sustainable future’ says EVADE HOUSE.

A single model of sunglasses is available in three colours – gradient beige, transparent and black – that stand out for their futuristic, organic design. With intertwined, irregular shapes that evoke the fluidity of nature, each pair is a tangible representation of how advanced technology can give form to the natural. The lightweight, semi-transparent lenses not only add an avant-garde touch, but also respond to trends in functionality and modern aesthetics.

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As an official sponsor of Mercedes-Benz Fashion Week Madrid, Mó not only continues to reaffirm its position as a leader in accessories, but also consolidates its position as a platform for the promotion of emerging talent. Thanks to the Mó x New Talent competition, designers are offered a unique window to showcase their vision, broadening the spectrum of what is possible in the fashion universe. And this collaboration with EVADE HOUSE is a clear example of how the brand continues to be committed to the future, not only of fashion, but of the planet.