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Moncler aterrizará en Shanghai con ‘The City of Genius’

How do you experience genius? The answer to this question will be given at an exclusive event that combines creativity and innovation like never before.

Moncler aterrizará en Shanghai con ‘The City of Genius’

A metropolis of investment experiences that will act as a global epicentre of creativity on 19 October.

How do you experience genius? The answer to this question, which has inspired the latest chapter of Moncler Genius, will be given at an exclusive event that combines creativity and innovation like never before. Based on the idea that we are all born geniuses, the brand is committed to giving free rein to the imagination with the aim of allowing creative communities to freely participate and push their own boundaries where luxury, art, design and entertainment collide.

As part of Shanghai Fashion Week, The City of Genius will be built on an unprecedented 30,000 square metres of space, where different neighbourhoods embodying strong creative concepts will showcase new collections and experiences co-created by a new line-up of global creative visionaries: Edward Enninful, Hiroshi Fujiwara, Donald Glover, LuLu Li, Nigo, Palm Angels, A$AP Rocky, Willow Smith, Rick Owens, Jil Sander

The big event will be streamed on WeChat, Douyin, RED and Weibo on 19 October.

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