Through an exclusive collection designed in collaboration with the aim of symbolising limitless creativity and embodying the feeling that genius is everywhere.
Bringing together the expertise and ambition of shared yet different points of interest, the Moncler Genius platform joins JAY-Z and Roc Nation in their latest launch as they continue to evolve fashion across art, design, entertainment, music, sport and culture. The first meeting between the three powerhouses took place almost a year ago in February 2023, coinciding at London Fashion Week where the immersive The Art of Genius event was an epic yet deeply human journey. The use of state-of-the-art sound booths led the creative community and guests to use their own voice and become creators, resulting in “The Art of All”.
“The Art of All is the journey, it’s the everyday, it’s waking up and using your voice. Genius is everywhere”– JAY-Z
Following this narrative, the artist and brand tell the powerful story of the collection through a cinematic manifesto, with music from the film ‘The Book of Clarence’ produced by JAY-Z himself and narrated by SAINt Jhn. The audiovisual piece, directed by Páraic and Kevin McGloughlin, draws an engaging connection between the mountain climb and the urban climb of everyday genius by juxtaposing images of mountainous landscapes with striking shots of the New York skyline.
The collection is based on an elegant colour palette of black, white, khaki and an eye-catching ochre that sits on the main piece: the puffer jacket whose structure simulates crocodile skin thanks to an embossed print. The rest of the iconic shapes feature waterproof materials, thoughtful detailing and an understated level of casual luxury.
The Moncler x Roc Nation collection designed by JAY-Z is now available in Moncler stores and on moncler.com.
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