Moncler Grenoble now has its own dedicated store

St. Moritz will house the exclusive space where performance and style coexist harmoniously while intensifying the brand’s mountain DNA.

From the most technical and innovative clothing to après-ski outfits or the most exclusive outdoor selection, the best of Moncler Grenoble is located in the heart of Engadine, Switzerland. This is one of the world’s most luxurious resorts, where nature lovers find inspiration all year round. That’s why the flagship shop stands as a unique space to enhance the Moncler Grenoble dimension and offer high-performance gear and luxury layers.

The 300 square metre space has been designed by Küchel Architects with the aim of paying homage to the brand’s heritage by drawing inspiration from the surrounding wild landscapes. An impressive woodland atmosphere is brought to life by the large wooden tree sculptures that rise up to the double-height ceiling, while typical Engadine elements such as natural pine trees are interspersed with branch art like a shelter. Another highlight is the stone walkway in the central area, dividing the different collections in the shop, which has been awarded LEED certification for its high standards in terms of energy efficiency and environmental impact.

The launch is accompanied by a global campaign featuring athletes Xuetong Cai, Perrine Laffont, Richard Permin and Shaun White, all members of the professional skiing and snowboarding community.