Moon Boot's latest campaign is inspired by 70s bikers

Inspired by astronaut footwear, iconic in the 70s, they are back on trend every winter for their versatility and personality. Ideal for après ski, the Moon Boot has also conquered streetstyle.

The Moon Boot became the perfect model for the snow since its creation in the 1970s. Young Italian shoemaker Giancarlo Zanatta visited New York to observe the 1969 lunar landing and was so fascinated by the shape of the astronauts’ boots that he began to devise what would become one of the most innovative silhouettes in the footwear industry: the Moon Boot.

This is the shoe that revolutionised the fashion system when it was launched on the market in the early 1970s. This was a decade in which great personalities of the artistic world, such as Linda McCartney, wore them. The silhouette has been renewed in colours and details over the years, but without renouncing its essence, so it has just shared its latest campaign – Retrobiker – with its latest novelties.

The campaign focuses on this season’s most emblematic silhouettes, the retrobiker Icon: inspired by seventies bikers. This time, they come in blue and pink or red and white star print, Dalmatian print and M-Patch. Shot on top of the Cortina d’Ampezzo mountains, the images evoke adventure and a free spirit, highlighting the utilitarianism and coolness of these boots.