Fashion and music come together, once again, in a unique and irreverent capsule collection. ‘For the Music’ is the title of this special collaboration in which Morrison, with his rebellious spirit and love of music, has joined forces with Vibra Mahou, the music platform of Mahou Cinco Estrellas. A launch that comes after years of synergies between both brands and as a result of a natural connection between two worlds that, in reality, beat to the same rhythm. ‘We realised that we had to do something together for music’, explain the Morrison team.
The aesthetic of this new collection combines functional everyday wear with a bold colour palette of red, white and light grey. Specifically, the launch includes a T-shirt, a sweatshirt, a jacket, an overshirt and an exclusive pair of Morrison’s signature trainers. Playing with soft textures, relaxed cuts and a graphic design that is as simple as it is attractive, each garment is an invitation to dance, to have a beer with friends and to experience music without filters or conventions.
This collection is not just another merchandising launch, it is a way of experiencing the Madrid music scene. The claim ‘For the Music’ not only gives the capsule its name, but is present in each piece as a declaration of intent. The inauguration of this union was held in the centre of Madrid, with live music and a beer pong. Karavana and Michael Foster provided the musical touch to the event, in addition to the attendance of faces such as Anna Castillo, Álvaro Mel, Ana Padilla, Marta Sango and Miri Pérez, among other personalities.
The collection is now available at www.morrisonshoes.com.
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