Adrian Appiolaza, the mastermind behind the house’s latest evolution, continues to redefine the boundaries between irreverence and haute couture.
In his fourth installment as creative director, the Argentine designer combines aristocratic nostalgia with the playful chaos of modernity, creating a collection that looks British royalty straight in the eye – and even dares to challenge it.
Under the grey skies of an imagined English countryside and in a Milanese villa where opulence and kitsch meet, the Pre-Fall 2025 collection for men and women stands as a tribute to the icons of British style, but reinterpreted with Moschino‘s signature humour. Here, the clichés of country luxury and the emblems of aristocracy are subverted to create a wardrobe where the classic meets the extraordinary.
And to do so, the creative has drawn on the brand’s archives and worked closely with Sanderson, the British textile house behind the fabrics that have decorated royal residences since 1924. The result is an exquisite combination of inventive floral prints across suits, bow dresses and tops that encapsulate the dichotomy between the elegant and the eccentric.
Photographed by Chris Rhodes in a setting that mixes country decadence with urban nods, the collection features pieces that oscillate between the ceremonial and the everyday.
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