Jimmy Donaldson, aka MrBeast, is once again writing digital history. The biggest creator on the planet has just become the first human to reach 400 million subscribers on his main YouTube channel. The milestone date? June 1, 2025. The message? No one is in his league.
To put it in perspective: he’s getting over 100 million subscribers from the corporate giant T-Series. And that’s not all: his channel is growing at a wild pace of 350,000 new followers per day, a tsunami that shows no signs of slowing down. In January, it was at 341 million. Six months later, boom: 400 million. There’s no secret formula, but there is a creative obsession that’s been brewing for over a decade.
On his social media, MrBeast expressed his gratitude for the love of his community and reflected on the journey he’s taken: sleepless nights, other people’s doubts, brutal work… and a vision he never let go of. A decade later, all those “it won’t work” phrases ring hollow compared to one of the greatest achievements in digital culture.
Theirs isn’t just about views: it’s about XXL productions, challenges that seem straight out of a video game, and a philanthropic approach that breaks the mold. Their empire extends beyond the screen: there’s Beast Games (their show on Amazon Prime Video), Feastables (the foodie brand that’s taking over retail), and a branding that turns everything it touches into pop culture.
400 million isn’t a number. It’s a statement: content has changed, and MrBeast is at the helm of the new order.
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