M·A·C and Doja Cat celebrate lip power

The “I Only Wear M·A·C Lipstick” campaign celebrates the world’s most viral lip trends.

Colour now becomes a tool for emotional, creative and personal expression, through new formulas and shades that reinterpret the matte finish from two completely opposite but complementary perspectives.

The Powder Kiss collection invites you to connect with a global community that understands makeup as a universal language. Now, the line is expanding with two new formulas that elevate the sensory experience of matte lipstick. Powder Kiss Hazy Matte Lipstick transforms the professional technique of blending into a single stroke. Its light, powder-soft texture envelops the lips in a velvety finish and instantly moisturises.

Adding to this narrative is Powder Kiss Lip + Cheek Mousse, a multifunctional liquid mousse designed to create monochromatic looks. It offers up to 10 hours of hydration on the lips and a veil of diffused colour on the cheeks, reinforcing the trend for hybrid, effortless beauty.

The theory of lipstick as a gesture of power is also proposed, with M·A·Cximal Silky Matte Lipstick shades: intensely pigmented colours that offer up to eight hours of hydration and twelve hours of full coverage.

This is a creative milestone in the brand’s history, as it is the first campaign led by Nicola Formichetti, recently appointed Global Creative Director of M·A·C.