The competition is accelerating its expansion beyond the circuit under the leadership of Doni Nahmias.
Ahead of the 2026 Formula 1® Miami Grand Prix, a striking lifestyle collection is being launched in collaboration with one of the most prominent streetwear brands on the current scene. NAHMIAS has managed, straight from Los Angeles, to redefine the aesthetic of racing apparel from a much more sophisticated and contemporary perspective.
The result is a capsule collection rooted in traditional motorsport aesthetics but reimagined through a much more urban, refined and accessible lens, featuring biker jackets, technical outfits, sweatshirts, fleeces and graphic T-shirts. The collection will be unveiled during the Miami Grand Prix at an exclusive pop-up store in the Miami Design District (151 NE 41st Street), which will be open from today until 4 May.
“I’ve always been drawn to the world of racing: the energy, the uniforms, the way everything is crafted with purpose and precision. We wanted to take that feeling and reinterpret it through the NAHMIAS lens to create something that felt authentic, sophisticated and connected to modern fashion. It’s about taking that world off the track and bringing it into everyday life,” says Doni.
You can also find the joint collection in the official Formula 1® store and on the NAHMIAS website.
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