Naïka Teams Up with Jimmy Choo for the ‘BLOOM’ Visualiser

Styled by Emna Sellimi in pieces from Jimmy Choo Summer 2025 collection, Naïka presents a visualiser that sits somewhere between a music video and a fashion film.

The project is built as a visually driven piece with a clear, direct narrative. It opens with the artist emerging from a flower, and develops into a visual composition marked by transformation and sensuality. The footage carries a distinct fashion-focused aesthetic throughout.

According to the press release, BLOOM is “a vibrant love anthem that blends English and French with tropical rhythms and playful, emotionally rich lyricism.” The art direction supports this blend through bold silhouettes and a consistent focus on the brand’s footwear.

The track was previously previewed at a Jimmy Choo event in Dubai, where Naïka shared a brief teaser that drew mixed reactions from fans. Following the release, responses have centred on the visual impact and styling of the piece.