Nautical aesthetics take over the latest Carhartt WIP SS23 campaign

After collaborating with Awake NY, Carhartt WIP has returned with a campaign for its Spring/Summer 2023 collection, entitled “Marina”.

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Photographed by Theo Cottle, the campaign highlights the brand’s new preppy silhouettes and technical apparel. Highlights include the Carhartt WIP Alto jacket with a waterproof fabric and reflective detailing. Meanwhile, the Coastal Jacket, made from a poplin fabric, and the Coastal Pant made from the same material and featuring a puffed shape.

The Carhartt WIP flag is revamped with a nautical aesthetic that extends to the Marina T-shirt and Coast State jumper. The latter silhouette in particular features a reverse jacquard knit construction with exposed seams. Stripes are also a key element for the brand, appearing on both the L/S Tork Rugby T-shirt and the Elcano.

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The SS23 collection from Carhartt WIP is now available in the Carhartt webshop.

Carhartt WIP SS23 brings rugged basics.