A campaign that redefines the codes of the Spring/Summer season through two cultural icons.
In a context where department stores need to reinvent themselves time and time again, El Corte Inglés is once again demonstrating that it knows where its place is. After the launch of the NEW platform in 2023, where the spirit of Gen Z shines through, now comes an inevitable evolution: an experiential pop-up in the heart of Madrid.
‘New codes. New standards. New era.’ The mantra is still intact, but it goes up a level with a campaign directed by Iris Vallés and captured by Kito Muñoz, where Tini and Quevedo embody the leading roles of the new narrative. Together, they break with the imposed aesthetics and bet on the power of self-expression as a creative engine.
And to celebrate, from 22 May to 8 June, El Corte Inglés de Castellana will be transformed into a hybrid space where fashion, technology, music and culture will coexist in perfect harmony. The pop-up NEW promises to become one of the hotspots of the season in the capital: more than 80 brands (from adidas to MAC Cosmetics, from Cold Culture to Zadig & Voltaire) in a concept curated for the younger audience.
In addition, there will be surprise concerts, book signings, workshops, immersive experiences and exclusive activations, as part of a programme that will be progressively unveiled over the coming weeks, not to be missed!
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