New Era x Mora x Stillz: the 59FIFTY with a musical twist

A collaboration that reinforces the idea that headwear can be conceived as a cultural canvas.

New Era has just announced the arrival in its stores in Spain and Portugal of the eagerly awaited collection created in collaboration with Mora and Stillz. An epic creative encounter that reinterprets the iconic 59FIFTY silhouette from a deeply personal, musical and visual perspective, curated by two extraordinary figures on the current cultural scene.

In this encounter, the cap is no longer just an accessory, but rather a narrative object. Each design in this collaboration has a symbolic meaning that connects directly with the record label and Mora‘s creative journey. The embroidery hides meaning, as it serves as a direct reference to his imagination, recognisable nods to those who have followed his evolution from the beginning.

The visual codes of albums such as “Primer Día de Clases”, “Microdosis”, “Paraíso”, “Estrella” and “Lo Mismo De Siempre” are integrated into the construction of the caps, turning each piece into a tangible extension of his music.

And, of course, Stillz‘s participation is no coincidence. His ability to turn a visual narrative into pop culture fits naturally with the project’s intention. His contribution brings an artistic dimension that transcends the product and places it in the realm of visual storytelling, where music and fashion converge.

The launch offers three versions of the 59FIFTY: two models with a black base, one with white embroidery and the other in peach tones; and a third option in grey with black embroidery. You can find them in selected shops in Spain and Portugal (Madrid, Seville, Valencia, Barcelona, Tenerife, Malaga and Lisbon).