Together they redefine the concept of holidays with “Staycation”.
Marc Jacobs‘ Pre-Fall 2025 campaign is based on literally giving Doja Cat her own city. An urban universe where the scaffolding is a solarium, the pavements are transformed into catwalks and the traffic in the background is the ideal soundtrack to showcase the new Dual Bag collection.
‘Staycation’ is pure sarcasm, as is everything the New York designer creates. That’s why in this campaign, the singer shamelessly mocks her own unreleased track Jealous Type – which is part of the soon-to-be-released album Vie. Because yes, as well as bags, the campaign also serves as a musical teaser.
Photographed by Stef Mitchell, styled by Sydney Rose Thomas and with a video directed by Christian Breslauer, the idea celebrates the beauty of the city. Scroll through the gallery above and discover all the images.
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